We are pleased to share the latest episode of the “Who Do You Think You Are?” podcast series, hosted by Federica Monsone. In this episode, our CEO, Jimmy Tam, discusses the challenges and opportunities associated with leading both business and marketing functions at Peer Software.
Key points from the discussion include:
Customer-Centric Product Development: Jimmy emphasizes the importance of involving customers at every stage, from initial product concept to final launch, ensuring alignment with real-world requirements.
Balancing Sales, Marketing, and Engineering: The conversation delves into the complexities of aligning these departments, which often have differing objectives, to achieve a cohesive product launch strategy.
Adapting PR and Marketing for Global Markets: Insights are shared on tailoring strategies for different regions, with a focus on the distinct approaches required for the US and European markets.
To listen to the full episode and gain further insights, visit
